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We didn't start being good at this when we started Copilot.

The work below? Some has Copilot's name on it. Most doesn't.

We led it anyway. Pablo led the work below before founding Copilot, at West Monroe, AKQA and Crispin Porter + Bogusky, and each story names the firm and his role. What matters is that we've been in the rooms where industries shifted and surfaced the truths behind big results.

The logo on the invoice changes. The approach doesn't.

Case Studies

Experience Design
How a Retail Giant's Pivot Unlocked Billions
This retail giant thought it sold supplies to contractors. Wrong. They sold time. Once they understood this truth and focused on turning days into minutes, their Pro revenue grew by a reported $5 billion within two years.
Experience Design
How a Retail Dental's Digital Transformation Journey Reinvented a Category
Efficiency metrics everywhere. Patients feeling like widgets. The unspoken truth? They were running dental offices like factories. We helped them choose: be the cheapest or be worth it. They chose worth it. Online bookings went from under 10% to over half during the project.
Org Design
How a Transportation Dealership Integration Will Open New Horizons
A transport giant's first dealership acquisition struggled to feel part of the company after 3 years. The unspoken truth? Incentives sabotaged integration. We surfaced what no one would say: the dealership's biggest constraint was actually the parent's greatest untapped asset.
Experience Design
How an Airline Went From Losing Ground to Industry Leader
Everyone knew the airline was dying. They just pretended bankruptcy fixed it. Gate agents quietly recommended competitors. Their own employees wouldn't fly them. See how admitting the truth helped drive an estimated $1.4B a year in additional digital revenue.

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